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Profit, Results, and User Experience

All your KPIs and dashboards… all your profit, revenue, and other numbers… they are just measurements. You need them to paint a picture, but the story that built the numbers was already there.

Behind all the data you can obtain, there are user experiences creating those numbers.

It turns out that if you improve the user experience, all the numbers change – in a good way. And yes, you can measure it. Only afterwards though.

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