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Business Needs Analysis


What does the business need?

What are the strategic drivers, initiatives and needs of the business? MoreUX consults with internal stakeholders and business areas to understand:

  • strategic goals
  • short and long term priorities
  • how the online presence helps achieve these goals
  • the expectations of the website or application
  • key messages to communicate
  • what delivery platforms (web, mobile, etc) fit best with the needs of the business.


MoreUX delivers a requirements specification report that can include both business and user requirements and provides a blueprint for the website or application. Key components of the requirements document include:

  • website purpose and goals
  • mobile strategy and goals
  • target audience(s) / user groups (using personas and scenarios)
  • core value propositions (what the website can offer) for each user group
  • site performance goals
  • usability and design goals
  • accessibility goals
  • a list of proposed features and content objects for the website including:
    • priority
    • alignment with user and business goals
    • indication of whether the content exists and to what degree.

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