Pricing: People want to know what we do, and how much. Our Services Page will give you that information when you click on a specific service.
Contact: People want to get a hold of us.
Participants: People want to sign up to participate in studies.
Careers: People want to be a part of our team.
Rants, Praises, Musings
Some companies decide to reduce their price when they start to lose market share. They figure people will switch back if they are cheaper. People don’t really switch for cheaper. They switch for better. If you want to keep your market share, deliver a user experience that people will truly miss if it disappears. Make…Continue Reading
Remember back in high school? (For some of us it has been a while) Do you remember liking a song or a group and proclaiming they were THE best group of all time… only to find a new favorite in a month? If we aren’t careful, we start to lose that ability. The one that…Continue Reading
All your KPIs and dashboards… all your profit, revenue, and other numbers… they are just measurements. You need them to paint a picture, but the story that built the numbers was already there. Behind all the data you can obtain, there are user experiences creating those numbers. It turns out that if you improve the…Continue Reading
Many times we are called into a usability project to “make things better”. Usually this results in us going backwards towards the original intention or requirements for the thing or task, and then looking at what has changed. In other words, “make it better” means finding out What was it like before? What is it…Continue Reading
In case you didn’t know, I’m a fan of Seth Godin. He isn’t directly a UX advocate or guru, but the man says a lot of good stuff. This is one of his latest mini-blog posts. It is short, so I will rewrite it here: Two ways to listen You can listen to what people…Continue Reading
Once upon a time we thought heroin was a great cough syrup. And maybe it was. Too bad it caused other problems (like heart failure…) that we didn’t bother testing for. There was also a guy that said sharks don’t get cancer, so shark cartilage must help people with cancer… except we tested and found…Continue Reading
Basically a focus group is just that, a group – brought together to voice their opinions on what you are presenting. Usability testing, on the other hand, is singular. One test at a time. So which is better? Well, the focus group question provides a group mentality answer. Your group of people, whether it be…Continue Reading
When you’re thinking about what to provide your user when designing your website/software or mobile app – you often think up a large list of data. Compiling all of this information on one simple and effective page is often where things go awry. They are rarely simple and even more rarely effective. (And yet another…Continue Reading
Looking for better SEO and overall knowledge of your users? There are a few simple things you can do that can improve your website/software drastically. And they’re really not so hard. First on the list: ADD A SEARCH BAR. Maybe you have no need for a search bar. Your website is clean and efficient –…Continue Reading
In a previous article we talked about Designer Bias. It may have made designers sound like an arrogant lot. That may occasionally be true, but in all fairness, its not their fault. Its in our DNA. We are hardwired to rewrite history in our brains so that things generally seem rosier than they actually were.…Continue Reading